Peg Keough

Director of Education at

College Aid Pro™


Peg Keough is a college financial planner who specializes in working with parents who have college-bound high school kids. Through her guidance, parents take a proactive role in creating a comprehensive college funding plan to maximize financial aid and discounts on the cost of college. 

Peg's background in financial planning and investments, coupled with her expertise in college financial planning make her uniquely qualified to support families. She has also been through this process with her twin children, so she gets it. Peg is a recognized thought leader and frequent speaker at schools and organizations. She is a member of the Higher Education Consultants Association (HECA), the Pacific Northwest Association for College Admission Counseling (PNACAC), and the National College Advocacy Group (NCAG). Peg holds degrees from Cornell University and Indiana University. 



Peg Keough Headshot