About Peg Keough
When Peg’s twins hit high school, she did a deep dive into all things college. She quickly saw how complicated and stressful the college funding process had become. She had an AHA! moment and realized she could combine her decade of experience in financial planning and wealth management with her in-depth knowledge of college financial planning to really impact families. This led her to found Way to the Quad, where she helped thousands of parents navigate the college financial planning journey so they could proactively secure discounts on the cost of college. Peg brought this passion to CAP where she is an integral part of the education planning process for both parents and advisors. She holds degrees from Cornell University and Indiana University.
“CAP definitely saved us money (and a lot of it!), but it did something even better — it saved us from having to go through the college process alone. These tools gave us confidence every step of the way.” B. Krantz - Los Angeles, CA
“Honestly, I had no idea how many GREAT schools there were outside the usual “name brand” colleges. Thanks to CAP, my daughter is chasing her future at an amazing program (and at a price we could have only dreamed of paying).” J. Fishkind - Demarest, NJ